Jack Daniel’s Barrel Hunt
For the 150th anniversary of Jack Daniel’s, they hosted a worldwide scavenger hunt on Facebook. They hid 150 barrels with unique surprises in different locations all across the world. Three clues were posted via Facebook for each hidden barrel that fans had to solve in order to get closer to the prize.
For this campaign, I assisted with art direction for teaser videos to keep fans on their toes as they awaited the next clue.